You want to make sure that a lot people gets hyped about your product on the launch day. Related blog posts: If you’re also promoting a side product, this becomes more important.Social Media Posts: Have them prepared before hand: your initial “ we need your support” launch post, “We are trending” post, “We are the #3 product of the day” post, etc.Prepare Product Hunt Launch Materials: Logos, GIFs, ScreenShots, Description, Tag Line, and a first comment.Here are some sure things to add to that list as your preparation: I made it just for PH Launch, so that we can easily observe the progression. I had read a lot of other blogs and got inspired by them while creating our Trello board. Do’s: Plan Almost Everything!Īlmost is a critical word that I’ll explain later.īut planning is really important. Although there are a lot of useful information in it, this is not a whole “How to Launch on Product Hunt Guide”, because you are not here to read that, remember? You are here to learn from what we experienced and want to avoid that. So, in this one, I’ll give some of the definite best practices and some things to avoid. I thought otherwise at the first place, but if it were like that, wouldn’t everyone be the best of the day? Reading only how people achieved to be the #1 is not going to be enough.
Why am I writing this?īecause I want to eliminate some survivorship bias around this topic. We made a side product, designer by Sertifier, for some organic marketing purposes and we naturally wanted to launch it on PH. It is an ongoing daily list, where people post products and some other folks upvote the ones they like! Lists then goes to being weekly and monthly, as well. Product Hunt is a cool website that features new cool products. What is Product Hunt? – How Did We Screw Up A Product Hunt Launch?
However, we had a lot of votes and actually managed to be #16 for the day. We were not the Product of the Day, so that much is of course a loss. We have not actually screwed up that much. Well, it is a good title, I’ll give you that. How Did We Screw Up A Product Hunt Launch?
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